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Smoking is not a sign of Wealth.

Even though we’re led to believe that smoking certain cigarette brands will make you look wealthier, the facts show otherwise!



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Majors selling to minors.

You’re finally the age of majority… one of your friends asks to buy a cigarette from you for 50 cents. Your friend is still a minor. You’ve always smoked together. And it is your friend. It’s OK to sell a smoke, right?



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So who’s the target here?

See this picture? If I asked you to look at it quickly, would you be able to know if we are showing you tobacco products or crayons?



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It’s child’s play

Did you know that child labour is currently used in numerous tobacco-producing countries? From a very young age, children work in the factories and in the fields, harvesting tobacco. They’re not able to go to school, and so the cycle of poverty continues…



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The following equation = non-stop pollution!!!

In 2003, a study revealed that the number of smokers in the world was estimated at 1.3 billion and it’s believed that this number could reach 1.7 billion by 2025 if the number of cases of tobacco-related illnesses stays the same.



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De Facto, the unfiltered truth. is an innovative tobacco control project set up by Sport étudiant.
De Facto reveals the compelling truth about tobacco products and their consequences which are often trivialized.