In short

Butts are at
4th rank
most deadly waste that end up in the oceans.
Learn more...
2.26 trillion
kilograms of solid waste are not produced butts and other tobacco products.
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For each
300
cigarette butts produced, a tree is felled.
Learn more...

News

Smog

Like burning wood, tobacco produces fine particles. Grilling a cigarette emits up to 332 particles less than 2.5 microns (millionth of a meter) into a cubic meter of air, according to tests recently sponsored by the Quebec Coalition for Tobacco Control. In addition to damaging health, these particles are one of the basic ingredients of smog.

Source: info-tabac.ca

Biodiversity

Each year, 4000 billion cigarette butts poison nature.

Source: Truth Initiative

Deforestation

Each year, 2 billion m2 of forest are razed by the tobacco industry.

Source: Tobacco Control

Waste

Comprised of nicotine, plastic and several heavy metals, cigarette butts take more than a decade to decompose. During this period, these tiny wastes do a lot of damage: its toxic components spread in the water and poison the oceans. Butts are the 4th most deadly waste found in the oceans.

Source: U.S. National Institutes (au pluriel) of Health / OceanConservancy.org

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What is De Facto?

De facto, the unfiltered truth stands out by using unconventional messages to reveal the compelling truth about the tobacco industry and its products, as opposed to targeting tobacco consumption among individuals.

De Facto is also:

Thousands of student-athletes across the RSEQ (Réseau du sport étudiant) who wear the truth and proudly denounce the practices used by the tobacco industry.

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De Facto, a RSEQ project

4545, avenue Pierre-De Coubertin
Montréal (Québec) H1V 0B2

514-252-3300 info@defacto.ca